Real luxury is customization. – Lapo Elkann
We are so blessed to have choices. There are so many areas of our lives that we can now customize. Whether it is your venti-non-fat-latte or your grilled chicken-hold the onions and croutons-add tomatoes and cucumbers salad. When we get our eyebrows or nails done, there isn’t just one way of having them, we have a plethora of options.
I prefer a 90-minute, deep-tissue massage. My Pandora radio station is customized musical likes and dislikes. My car has custom add-ons based on what I need to feel comfortable in my car. Even Facebook allows us to block the negativity of some friends to allow for a homepage that includes only what you really want to experience. Remember that scene in the movie When Harry met Sally?
Why do we feel the need to customize? Why are there so many facial options on a spa menu? Why are there more than 2,000 ways to customize a Starbucks coffee? It is apparent consumers like control over their purchase – Customization allows consumers to take ownership over their purchase, allowing them to make it “just right”, but are we in fact limiting ourselves? How do we really know that by customizing things to what we truly like, we aren’t missing something we don’t even know we like yet?
How are you going to consider the customization trend? What in life do you customize? Should you?