Guy sees a gorgeous girl at a party. He goes up to her and says, “I’m a great guy, you should date me.”
That’s Direct Marketing
Guy is at a party with a bunch of friends and sees a gorgeous girl. One of his friends goes up to her, pointing at the guy and says, “He’s a great guy, you should date him.”
Guy sees a gorgeous girl at a party. He goes up to her and gets her telephone number. The next day he calls and says, “Hi, I’m a great guy, you should date me.”
Guy is at a party and sees a gorgeous girl. Guy gets up and straightens his tie, he walks up to her and pours her a drink. He opens the door for her, picks up her bag after she drops it, offers her a ride, and then says, “By the way, I’m a great guy, and you should date me.”
That’s Public Relations
Guy is at a party and sees a gorgeous girl. She walks up to him and says, “I hear you’re a great guy, and I want to date you.”
That’s Brand Recognition
Brand recognition is the goal of marketing, but often times we think about marketing only related to our company. How many times do you think about marketing your personal brand?
About.com defines personal branding as “the process of developing a ‘mark’ that is created around your personal name or your career. You use this ‘mark’ to express and communicate your skills, personality and values. The end goal is that the personal brand that you develop will build your reputation and help you to grow your network in a way that interests others.”
When was the last time you worked on your personal brand? What is your personal brand?